BLOGS & ARTICLES BY SHARI PASH
LinkedIn as a Member Engagement Strategy
Implementing LinkedIn into your member engagement strategy can bring immediate value and relevance to your members. There are multiple strategies for engaging and recruiting members with LinkedIn. With minimal time, each day you can be front of mind with [...]
It’s Not Magic: 5 Keys to Recruitment Urgency and Relevance
I want to share a recent note from a conference attendee: “I continue to run into the same scenario where the recruitment sales call or visit goes well, the prospect is on board, but then I get the ‘I have [...]
6 Reasons to Listen to Prospective Members
Customizing your “sales pitch” is an important part of successfully recruiting new members. In order to do so, listen to prospects’ business needs then help them understand how your association can help them realize their goals. When you listen: It [...]
Four Strategic Membership Areas to Evaluate for the New Year
1. Recruitment strategies What lead sources resulted in new members? Where are your new members coming from? If you don’t currently track this information, implement a tracking system immediately. Once you know what’s working, target future members with similar strategies [...]
Institute for Organization Management Selects Shari Pash to Return as Faculty Member in 2019
Shari Pash has been selected to serve as a faculty member at Institute for Organization Management in 2019. Institute is an intensive week-long nonprofit leadership training program, organized by the U.S. Chamber of Commerce Foundation. Shari will teach in June [...]
The Importance of Building Relationships
When prospective members consider joining your chamber or association they may want to grow their business, make key business connections, or stay abreast of business/industry trends and best practices. Learning about your prospective members builds relationship. And relationship builds trust [...]