Customizing your “sales pitch” is an important part of successfully recruiting new members. In order to do so, listen to prospects’ business needs then help them understand how your association can help them realize their goals. When you listen: It [...]

1. Recruitment strategies What lead sources resulted in new members? Where are your new members coming from? If you don’t currently track this information, implement a tracking system immediately. Once you know what’s working, target future members with similar strategies [...]

Shari Pash has been selected to serve as a faculty member at Institute for Organization Management in 2019. Institute is an intensive week-long nonprofit leadership training program, organized by the U.S. Chamber of Commerce Foundation. Shari will teach in June [...]

When prospective members consider joining your chamber or association they may want to grow their business, make key business connections, or stay abreast of business/industry trends and best practices. Learning about your prospective members builds relationship. And relationship builds trust [...]

How often do we hang on to a new member prospect longer than we should? Why do we do this? This is an important topic many chambers are asking themselves. Researching this I have found the reason the majority hold [...]

We are pleased to announce that the American Society of Association Executives (ASAE) has selected Shari Pash as a presenter for the 2019 Marketing, Membership & Communications Conference (MMCC), taking place June 6-7, 2019, at the Walter E. Washington Convention [...]