Are you using your customer data strategically as part of your sales strategy? Are you using the right fields within your CRM? How are your customers finding you, and what is their WHY? How do you utilize regular reporting to understand this data? In this training video, Shari Pash talks about the importance of collecting and tracking data as part of your sales strategy.

Shari Pash is the founder of Strategic Solutions for Growth, a training company headquartered in Grand Rapids, MI. Shari works with Chambers of Commerce, small and growing businesses, non-profit organizations, and associations in 27 states and throughout Canada. Connect with Shari to learn more about how she can help your organization.