Monthly Archives: June 2019

6 Reasons to Listen to Prospective Members

2020-04-13T15:03:21+00:00June 3rd, 2019|Member Engagement|

Customizing your “sales pitch” is an important part of successfully recruiting new members. In order to do so, listen to prospects’ business needs then help them understand how your association can help them realize their goals. When you listen: It [...]

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Institute for Organization Management Selects Shari Pash to Return as Faculty Member in 2019

2020-04-13T15:03:30+00:00June 3rd, 2019|News|

Shari Pash has been selected to serve as a faculty member at Institute for Organization Management in 2019. Institute is an intensive week-long nonprofit leadership training program, organized by the U.S. Chamber of Commerce Foundation. Shari will teach in June [...]

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The Importance of Building Relationships

2020-04-13T15:03:49+00:00June 3rd, 2019|Strategic Growth|

When prospective members consider joining your chamber or association they may want to grow their business, make key business connections, or stay abreast of business/industry trends and best practices. Learning about your prospective members builds relationship. And relationship builds trust [...]

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When is a Prospect No Longer a Prospect?

2020-04-13T15:04:09+00:00June 3rd, 2019|Member Engagement, Recruitment, Strategic Growth|

How often do we hang on to a new member prospect longer than we should? Why do we do this? This is an important topic many chambers are asking themselves. Researching this I have found the reason the majority hold [...]

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Shari Pash Selected as a Presenter for the 2019 ASAE Marketing, Membership & Communications Conference in Washington, DC

2020-04-13T15:04:20+00:00June 3rd, 2019|News|

We are pleased to announce that the American Society of Association Executives (ASAE) has selected Shari Pash as a presenter for the 2019 Marketing, Membership & Communications Conference (MMCC), taking place June 6-7, 2019, at the Walter E. Washington Convention [...]

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