Customizing your "sales pitch" is an important part of successfully recruiting new members. In order to do so, listen to prospects? business needs then help them understand how your association can help them realize their goals. When you listen: It [...]
Shari Pash has been selected to serve as a faculty member at Institute for Organization Management in 2019. Institute is an intensive week-long nonprofit leadership training program, organized by the U.S. Chamber of Commerce Foundation. Shari will teach in June [...]
How often do we hang on to a new member prospect longer than we should? Why do we do this? This is an important topic many chambers are asking themselves. Researching this I have found the reason the majority hold [...]
We are pleased to announce that the American Society of Association Executives (ASAE) has selected Shari Pash as a presenter for the 2019 Marketing, Membership & Communications Conference (MMCC), taking place June 6-7, 2019, at the Walter E. Washington Convention [...]
As you get in your car, you have a consistent process you go through, a habit. Each of us may be a little different, but there is a process. Get in the car, put the key in the ignition, start [...]
