BLOGS & ARTICLES BY SHARI PASH
LinkedIn as a Member Engagement Strategy
Implementing LinkedIn into your member engagement strategy can bring immediate value and relevance to your members. There are multiple strategies for engaging and recruiting members with LinkedIn. With minimal time, each day you can be front of mind with [...]
It’s Not Magic: 5 Keys to Recruitment Urgency and Relevance
I want to share a recent note from a conference attendee: “I continue to run into the same scenario where the recruitment sales call or visit goes well, the prospect is on board, but then I get the ‘I have [...]
6 Reasons to Listen to Prospective Members
Customizing your “sales pitch” is an important part of successfully recruiting new members. In order to do so, listen to prospects’ business needs then help them understand how your association can help them realize their goals. When you listen: It [...]
Institute for Organization Management Selects Shari Pash to Return as Faculty Member in 2019
Shari Pash has been selected to serve as a faculty member at Institute for Organization Management in 2019. Institute is an intensive week-long nonprofit leadership training program, organized by the U.S. Chamber of Commerce Foundation. Shari will teach in June [...]
The Importance of Building Relationships
When prospective members consider joining your chamber or association they may want to grow their business, make key business connections, or stay abreast of business/industry trends and best practices. Learning about your prospective members builds relationship. And relationship builds trust [...]
When is a Prospect No Longer a Prospect?
How often do we hang on to a new member prospect longer than we should? Why do we do this? This is an important topic many chambers are asking themselves. Researching this I have found the reason the majority hold [...]