Yearly Archives: 2019


Look Back Before You Move Forward: Four Strategic Membership Areas to Evaluate as You Wrap Up 2019

2019-10-02T15:19:18+00:00October 2nd, 2019|Strategic Growth|

As the new year approaches, you’re probably busy setting membership growth goals for 2020. But, before diving into your new goals, it’s a good idea to take a look back and evaluate this year’s progress and pitfalls. After all, you [...]

LinkedIn as a Member Engagement Strategy

2019-08-09T03:49:18+00:00August 9th, 2019|Member Engagement|

Implementing LinkedIn into your member engagement strategy can bring immediate value and relevance to your members.   There are multiple strategies for engaging and recruiting members with LinkedIn. With minimal time, each day you can be front of mind with [...]

It’s Not Magic: 5 Keys to Recruitment Urgency and Relevance

2019-07-02T01:08:08+00:00July 2nd, 2019|Recruitment|

I want to share a recent note from a conference attendee: “I continue to run into the same scenario where the recruitment sales call or visit goes well, the prospect is on board, but then I get the ‘I have [...]

6 Reasons to Listen to Prospective Members

2020-04-13T15:03:21+00:00June 3rd, 2019|Member Engagement|

Customizing your “sales pitch” is an important part of successfully recruiting new members. In order to do so, listen to prospects’ business needs then help them understand how your association can help them realize their goals. When you listen: It [...]

Institute for Organization Management Selects Shari Pash to Return as Faculty Member in 2019

2020-04-13T15:03:30+00:00June 3rd, 2019|News|

Shari Pash has been selected to serve as a faculty member at Institute for Organization Management in 2019. Institute is an intensive week-long nonprofit leadership training program, organized by the U.S. Chamber of Commerce Foundation. Shari will teach in June [...]

The Importance of Building Relationships

2020-04-13T15:03:49+00:00June 3rd, 2019|Strategic Growth|

When prospective members consider joining your chamber or association they may want to grow their business, make key business connections, or stay abreast of business/industry trends and best practices. Learning about your prospective members builds relationship. And relationship builds trust [...]

When is a Prospect No Longer a Prospect?

2020-04-13T15:04:09+00:00June 3rd, 2019|Member Engagement, Recruitment, Strategic Growth|

How often do we hang on to a new member prospect longer than we should? Why do we do this? This is an important topic many chambers are asking themselves. Researching this I have found the reason the majority hold [...]

Shari Pash Selected as a Presenter for the 2019 ASAE Marketing, Membership & Communications Conference in Washington, DC

2020-04-13T15:04:20+00:00June 3rd, 2019|News|

We are pleased to announce that the American Society of Association Executives (ASAE) has selected Shari Pash as a presenter for the 2019 Marketing, Membership & Communications Conference (MMCC), taking place June 6-7, 2019, at the Walter E. Washington Convention [...]